Who am I?

No room for existential questions

Who am I?

No room for existential questions

In a nutshell, I'm a Humanities and Social Science fellow passionate about understanding how technology impacts and shapes humanity and its intersectionality. Driven to find solutions based on real people's problems, business values, and the planet's needs.

My journey bridges the worlds of Design, Communication, and Culture Studies. This blend allows me to focus on impactful strategies rooted in empathy and the seeds of change that continually reshape our world in new ways.

With a decade of experience as a journalist, I've had the opportunity to tell diverse stories about people and the realities they face. This has allowed me to develop essential skills in interviewing, teamwork, communication, problem-solving, analytical thinking, and empathy.

As a Sports Journalist, I've covered everything from the Olympic Games and FIFA World Cup to football tournaments in indigenous villages. 

But in 2018, I took a leap of faith and decided to step out of my comfort zone.

I ventured into the field of Design and Innovation, leveraging my expertise in understanding people to bring a fresh perspective to this multidisciplinary field. This is what, in my opinion, makes it such a vibrant and rewarding professional arena.

Over the past five years, I've collaborated on international projects of varying scopes and complexities. My roles have included UX/UI Design, Service Design, UX and CX Research, Strategy and Trends Analysis.

I’ve called four different countries home and have a soft spot for multicultural environments. This has taught me to be open and adventurous. I'm always on the hunt for new "stuff". For the seeds of change that drive society in new and distinctive ways.

Graduated in Journalism at Universidade Federal da Bahia (Salvador, Brazil) with a post-graduate degree in Trends and Culture Management at University of Lisbon (Portugal) and in Design Innovation, Coolhunting and Global Trends at Elisava (Barcelona, Spain). I also hold a Master's Degree in Culture and Communication from the School of Arts and Humanities at the University of Lisbon.

Reporting, presenting… and having fun! Highlights of my time as a sports journalist at SporTV /TV Globo in Brazil from 2013 to 2018
Want to get in touch? Drop me a line!
Thank you!
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