Who am I?

No space for existencial questions.

I’m a UX & Trends Researcher with a background in Journalism and Culture Studies. A curious soul particularly interested in coolhunting, technology, storytelling, and creative ideas. A free-spirited person, internet culture observer, and critical thinker by nature. 

With10 years of experience as a journalist, I had the chance to tell multiple stories about different people and the realities that I encountered. I developed fundamental skills in interviews, teamwork, communicative and analytical skills, and especially empathy. As a Sports Journalist, I had the opportunity to cover everything from the Olympic Games and FIFA World Cup to football tournaments in indigenous villages 

At the end of 2018, I decided to jump out of my comfort zone to see the world in a different way. I dared to take on new professional perspectives through the Design and Innovation field. My ace in the hole was to use my expertise in understanding people and bring a fresh perspective to add to a multidisciplinary field.  In my opinion, that makes the UX Design field such a nurturing and vivid professional field.

Having lived in four different countries, I have a penchant for multicultural environments. It also required openness and a sense of adventure. I'm always on the lookout for new "stuff". For the seeds of change that drive our culture in new and ever more distinctive ways.

Graduated in Journalism at Universidade Federal da Bahia (Salvador, Brazil), post-graduated in Trends and Culture Management at Universidade de Lisboa (Lisbon, Portugal) and Design Innovation, Coolhunting and Global Trends at Elisava (Barcelona, Spain). 


Currently, I'm a User Experience Researcher at Wella Company, and recently finished my MA studies in Culture and Communication at the School of Arts and Humanities of University of Lisbon. 

Always on the lookout for great stories to live and share. 

If you prefer, take a look at my CV here.
Want to get in touch? Drop me a line!
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